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Video Submission
Many companies, maybe even some of your competitors, are using video as a means of driving more traffic and more customers to their website/business.
These videos may come in several different forms, such as:
Video ads directly on their website highlighting their company's offerings/info
Viral marketing videos that are submitted through social media channels (e.g. YouTube)
Video ads strategically placed on complementary, high-traffic websites
Instructional videos placed on the company's website or blog - offers customers free information as a way of keeping those customers coming back to their site
And many other means of placing videos strategically in front of their target customers
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